Posts by David Erickson
Super Bowl LV Advertising
Super Bowl LV–otherwise know as the Pandemic Bowl–will be like no other with empty seats, absent advertisers, and a poet laureate.
Read MoreFactors That Prompt People To Open Emails
Dyspatch’s The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email.
Read MoreCivil Social Networks: Telepath & Clubhouse
Several entreprenuers are trying to rebuild social media from the ground up, with new features and codes of conduct that they hope will create a more civil environment and one less susceptible to manipulation by malign influences.
Read MoreGrocery Shopping
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.
Read MoreDiversity In Advertising
Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.
Read MoreCustomer Lifetime Value
This infographic from KISS Metrics illustrates how to calculate your customer lifetime value.
Read MoreInfographic Layouts
This infographic by SeeMei Chow from Picktochart illustrate six layout examples for highlighting different types of data in infographics.
Read MoreTop Uses Of Government Stimulus Checks
70 percent of Americans said $600 is too little to meet basic needs like rent and essentials.
Read MoreBrand Awareness Statistics, 2012-Present
Sixteen sets of brand awareness statistics from 2012 to present.
Read MoreEmail Content That Prompts Purchases
Relevance trumps newness when persuading US consumers to purchase something from a marketing email.
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