Posts Tagged ‘Zip Code Targeting’
Click-Through Rates For Location-Based Ads By Targeting Type, H1 2013 [CHART]
The use of geotargeted mobile display advertising is on the rise, as are campaign results.
Read MoreLocation-Based Mobile Campaigns By Strategy, 2012 [CHART]
36% of the campaigns leveraged geo-aware (14%) or geo-fenced (22%) strategies in 2012, more than double the proportion from 2011 (17%).
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