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Posts Tagged ‘Zip Code Targeting’

Click-Through Rates For Location-Based Ads By Targeting Type, H1 2013 [CHART]

By David Erickson | November 6, 2013

The use of geotargeted mobile display advertising is on the rise, as are campaign results.

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Location-Based Mobile Campaigns By Strategy, 2012 [CHART]

By David Erickson | February 7, 2013

36% of the campaigns leveraged geo-aware (14%) or geo-fenced (22%) strategies in 2012, more than double the proportion from 2011 (17%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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