Posts Tagged ‘Yellow Pages’
Preferred Sources For Finding Local Products & Services [TABLE]
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Read MoreUS Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Read MoreChannels Used To Find Local Business Information [HEATMAP]
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
Read MoreSources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Read MoreSMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
Read MoreUS Mobile Search Ad Revenues By Company, 2012-2016 [TABLE]
Google still dominates browser-based searches on mobile devices, but niche search apps are also becoming much more prevalent.
Read MoreUS Local Media Revenue Forecast, 2013 & 2018 [CHART]
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.
Read MoreLocal Advertising Revenue Shares By Channel, 2013 [CHART]
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
Read MoreTop Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read MoreSmall Businesses & Search Optimization, February 2013 [TABLE]
While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.
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