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Posts Tagged ‘Yellow Pages’

Preferred Sources For Finding Local Products & Services [TABLE]

By David Erickson | May 23, 2017
Chart: Preferred Sources For Finding Local Products and Services

Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.

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US Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]

By David Erickson | November 26, 2015

Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.

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Channels Used To Find Local Business Information [HEATMAP]

By David Erickson | June 22, 2015

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

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Sources For Local Business Information [CHART]

By David Erickson | June 19, 2015

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

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SMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

By David Erickson | April 7, 2015

US small and medium-sized businesses were seeing more success with their website than any other channel.

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US Mobile Search Ad Revenues By Company, 2012-2016 [TABLE]

By David Erickson | June 18, 2014

Google still dominates browser-based searches on mobile devices, but niche search apps are also becoming much more prevalent.

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US Local Media Revenue Forecast, 2013 & 2018 [CHART]

By David Erickson | May 7, 2014

Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.

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Local Advertising Revenue Shares By Channel, 2013 [CHART]

By David Erickson | November 28, 2013

BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.

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Top Customer Touchpoints For Local Engagement, February 2013 [TABLE]

By David Erickson | March 1, 2013

Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.

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Small Businesses & Search Optimization, February 2013 [TABLE]

By David Erickson | February 7, 2013

While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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