Posts Tagged ‘Whitepaper Marketing’
Engineers' Information Sources During Buying Cycle [CHART]
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Read MoreB2B Buyers' Attitudes Toward Online Content, June 2013 [TABLE]
87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection.
Read More