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Posts Tagged ‘Wellness Marketing’

Voice Commerce Appeal By Product Categories [CHART]

By David Erickson | October 5, 2018
Chart: Voice Commerce Appeal By Product Category

According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.

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Average Social Shares Per Press Mention By Industry [CHART]

By David Erickson | May 2, 2017
Chart: Average Social Shares Per Press Mention By Industry

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.

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Global Mobile Ad Spending Growth By Industry, Q3 2013 [CHART]

By David Erickson | January 6, 2014

The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013.

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Mobile Ad Spending Growth By Vertical, Q3 2013 [CHART]

By David Erickson | December 23, 2013

The pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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