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Posts Tagged ‘Webrooming’

Showrooming vs Webrooming On A Smartphone, October 2014 [CHART]

By David Erickson | December 14, 2014

Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.

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Webrooming vs Showrooming, November 2013 [CHART]

By David Erickson | May 14, 2014

78% of respondents reported Webrooming, or researching online before heading to a store to make a purchase.

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Retail Mobile Path To Purchase, May 2013 [TABLE]

By David Erickson | June 3, 2013

Just 6% of smartphone users conducted their most recent mobile retail search in-store.

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Millennials' Preferred Purchase Methods By Select Product Categories, May 2013 [TABLE]

By David Erickson | May 31, 2013

Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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