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Posts Tagged ‘Webmail’

Email Marketing Benchmarks, 2012 & 2017 [CHART]

By David Erickson | December 8, 2017
Chart: Email Marketing Benchmarks - 2012 & 2017

The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.

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Global Email Open Share By Access Type, December 2013 [CHART]

By David Erickson | January 15, 2014

More than half of email opens worldwide took place on mobile devices this past holiday season.

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Email Lifecycle Marketing Campaigns Success Ratings, January 2014 [CHART]

By David Erickson | January 10, 2014

68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.

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Email Open Share, December 2013 [CHART]

By David Erickson | January 8, 2014

51% of email opens occurred on a mobile device during December 2013.

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Americans' Most Popular Types Of Websites, November 2013 [VIDEO]

By David Erickson | November 21, 2013

Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).

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Where Gmail Users Open Their Mail, August 2013 [CHART]

By David Erickson | September 30, 2013

54% of Gmail emails were opened on either an iPhone or Android device, and another 9% opened on the iPad.

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Global Email Open Share By Device, August 2013 [CHART]

By David Erickson | September 30, 2013

47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year.

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Global Online & Social Activities By Device, Q1 2013 [TABLE]

By David Erickson | July 2, 2013

Social networking is used by more than six in 10 web users via PC, mobile and tablet.

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Email Open Share By Country & Platform, April – October 2012 [CHART]

By David Erickson | December 14, 2012

4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.

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Email Client Market Share [INFOGRAPHIC]

By David Erickson | October 10, 2012

This infographic by Litmus takes a look at the market share among email clients.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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