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Posts Tagged ‘Webcasts’

Lead-Generating Content [CHART]

By David Erickson | November 1, 2017
Chart: Lead-Generating Content

The most important objective of a lead generation strategy is to increase lead-to-customer conversions.

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Top Types Of B2B Lead Generation Content, Q2 2015 [CHART]

By David Erickson | October 27, 2015

Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.

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Use vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]

By David Erickson | December 13, 2014

B2B marketers pointed to video as one of the top three most effective content marketing techniques.

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Most Effective B2B Content Marketing Tactics, October 2014 [CHART]

By David Erickson | November 18, 2014

86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.

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Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

By David Erickson | October 26, 2014

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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2015 B2B Content Marketing Trends [INFOGRAPHIC]

By David Erickson | October 9, 2014

This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.

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B2B Content Marketing By Tactic [CHART]

By David Erickson | November 8, 2013

Compared to last year, the average number of tactics used has risen from 12 to 13.

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B2B Content Marketing [INFOGRAPHIC]

By David Erickson | November 6, 2013

This infographic from LinkedIn illustrate’s B2B content marketing efforts.

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Top B2C Content Marketing Tactics, 2012 & 2013 [TABLE]

By David Erickson | October 29, 2013

The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.

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Content Marketing: Effectiveness In The UK, March 2013 [CHART]

By David Erickson | March 18, 2013

94% of marketers in the United Kingdom are using content marketing, making this activity more entrenched than in North America and Australia.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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