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Posts Tagged ‘Web TV’

Anticipated Smart TV Market Growth, January 2013 [TABLE]

By David Erickson | December 26, 2012

19% of homes will have a Smart TV this year.

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Expected Change In Connected TV Viewing Behavior By Device, November 2012 [CHART]

By David Erickson | December 24, 2012

A nearly equal percentage of respondents expected to increase their connected TV viewing on consoles, Blu-ray players and internet video devices.

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Time Spent Online By Device, 2011 vs 2012 [CHART]

By David Erickson | December 19, 2012

While desktop and laptop computers accounted for 83% of total time spent online last year, that dropped by 10% points to 73% this year.

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Digital Politics [INFOGRAPHIC]

By David Erickson | November 28, 2012

This infographic from Pew Internet & American Life summarizes their research on the use of the Internet for politics.

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Time Spent Online [INFOGRAPHIC]

By David Erickson | November 27, 2012

This infographic from Morrison Foerster’s Socially Aware blog looks at the time Americans spend online.

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Luxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]

By David Erickson | September 10, 2012

Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.

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How Internet TV Viewers React To Ads [CHART]

By David Erickson | August 31, 2012

When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.

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Types Of Ads Seen By Internet TV Viewers [CHART]

By David Erickson | August 29, 2012

57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.

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Time Spent Watching Online Videos Worldwide By Length & Device [CHART]

By David Erickson | August 29, 2012

Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.

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How TV Viewers React On Their Connected TVs After Viewing Ads [CHART]

By David Erickson | August 29, 2012

30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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