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Posts Tagged ‘Web Analytics’

Budgeting For Digital Marketing Trends [INFOGRAPHIC]

By David Erickson | June 17, 2017
Infographic: Budgeting For Digital Marketing Trends

This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.

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Advertising Digital Skills Gap [CHART]

By David Erickson | June 1, 2017
Chart: Advertising Digital Skills Gap

On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.

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B2B Marketing Analytics Needing More Attention [CHART]

By David Erickson | January 1, 2017
Chart: B2B Marketing Analytics Needing More Attention

The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.

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Marketers' Ability To Measure ROI By Online Channel [CHART]

By David Erickson | September 29, 2016
Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

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Most Important Online Marketing Capabilities [CHART]

By David Erickson | September 27, 2016
Most Important Online Marketing Capabilities

Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.

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Most Valuable Data That Goes Unused In Email Marketing, November 2013 [CHART]

By David Erickson | March 28, 2014

Contact data was the most important for marketing success, followed by sales and demographic data.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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