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Posts Tagged ‘Video Metrics’

Top Social Video Ad Metrics, December 2014 [CHART]

By David Erickson | July 7, 2015

Mixpo noted that respondents were looking for more than just a social video view or time spent with an ad; they wanted users to take additional steps after seeing the placements.

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Social Video Advertising Metrics, April 2015 [CHART]

By David Erickson | May 22, 2015

Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.

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US Online Video Completion Rates By Device, Q2 2014 [CHART]

By David Erickson | December 11, 2014

Few videos were watched to full completion during Q2, reports Adobe.

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Use Of Advanced Video Metrics, Q1 vs Q2 2014 [CHART]

By David Erickson | August 25, 2014

Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis.

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Online Video Ad Performance By Age, Q1 2014 [CHART]

By David Erickson | June 20, 2014

Older viewers were more likely to click on video ads than their younger counterparts in Q1.

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US Mobile Video Viewer Metrics, 2012-2018 [TABLE]

By David Erickson | May 12, 2014

Nearly half of the US population will use a tablet at least monthly in 2014.

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Interactive Video Completion Rates Worldwide By Region, 2013 [TABLE]

By David Erickson | April 23, 2014

While clickthrough rates for such ads in 2013 were much lower than those for HTML5 polite video and in-stream video, at 0.17%, 0.39% and 0.60%, respectively, interactive videos did just what they set out to do: Engage those who did view them.

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Growth In TV-Related Queries On Google & YouTube, 2012 vs 2013 [CHART]

By David Erickson | April 21, 2014

TV-related searches on YouTube were up 54% during May-December 2013 over the comparable year-earlier period.

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Video Ad Metrics, October 2013 [CHART]

By David Erickson | January 22, 2014

The three metrics most used among agency and brand professionals when buying digital video ads were impressions, clicks and completions.

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Online Video Ad Views, December 2011 – August 2013 [CHART]

By David Erickson | September 30, 2013

Online video ad views have been increasing rapidly this year, reaching a new high of 22.8 billion in August after a slight dip in July.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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