Posts Tagged ‘Video Gamers’
Top Video Game Purchase Factors [CHART]
About two-thirds (65%) of US adults play video games and three-quarters of Americans have at least one gamer in their household. So, with the Entertainment Software Association (ESA) reporting that US gamers spent a total of $43.4 billion last year on games, hardware and peripherals, who are these individuals and what influences them when buying games?
Read MoreInfluencer Marketing Spending By Channel [CHART]
According to a February 2019 study by influencer marketing agency Mediakix, 69% of US marketers plan to spend most of their influencer budget on Instagram.
Read MoreVideo Game Demographics [CHART]
Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey.
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