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Posts Tagged ‘Video Completion Rates’

In-View Online Video Ad Views By Completion Level, Q4 2014 [CHART]

By David Erickson | March 11, 2015

As viewability rates experienced a strong increase in Q4 2014, US video ad completion rates while in-view did, too, rising 6 percentage points from Q3 2014 to 26.0%.

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US Online Video Completion Rates By Device, Q2 2014 [CHART]

By David Erickson | December 11, 2014

Few videos were watched to full completion during Q2, reports Adobe.

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Mobile Video Ad Benchmarks By Length & Format, April 2014 [CHART]

By David Erickson | May 7, 2014

Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and value exchange (97%).

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Branded Mobile Video Content Completion Rates, Q1 – Q3 2013 [CHART]

By David Erickson | December 31, 2013

47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.

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Long-Form Video Ad Loads & Completion Rates, Q3 2012 – Q3 2013 [CHART]

By David Erickson | December 17, 2013

During Q3, FreeWheel says that the typical long-form (20+ minutes) video view carried 11.6 ads, up from 9.1 on average during the corresponding period last year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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