Posts Tagged ‘Video Advertising Metrics’
How Brand Marketers Measure Video Advertising Performance [CHART]
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Read MoreAverage Viewability Rates For Video Ads In North America, January 2014 [CHART]
Video ad management and ad-serving platform Vindico found that between September 2013 and December 2013, just 44% of ads served via its Adtricity platform were in-view.
Read MoreReach & Frequency Of Video Ads, January – May 2013 [CHART]
About 53% of the US population watched online video ads in May, relatively unchanged from April’s 52.6%.
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