Video Advertising Metrics Archives

How Brand Marketers Measure Video Advertising Performance [CHART]

By David Erickson | March 21, 2017

71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.

Average Viewability Rates For Video Ads In North America, January 2014 [CHART]

By David Erickson | April 14, 2014

Video ad management and ad-serving platform Vindico found that between September 2013 and December 2013, just 44% of ads served via its Adtricity platform were in-view.

Reach & Frequency Of Video Ads, January – May 2013 [CHART]

By David Erickson | June 28, 2013

About 53% of the US population watched online video ads in May, relatively unchanged from April’s 52.6%.