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Posts Tagged ‘User-Generated Content’

Content Marketing Statistics [INFOGRAPHIC]

By David Erickson | October 12, 2019

This infographic from Review 42 illustrates 47 sets of statistics to inform your content marketing efforts.

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Brand Social Media Behaviors That Connect With Consumers [CHART]

By David Erickson | April 22, 2019
Chart: Brand Social Media Behaviors That Connect With Consumers [CHART]

Consumers like when brands listen to them. Part of listening means interacting and exhibiting behaviors that facilitate and encourage connections.

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Social Commerce [INFOGRAPHIC]

By David Erickson | November 18, 2017
Infographic: Social Commerce

This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey. 

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Types Of Video Content Millennials Watch

By David Erickson | March 3, 2016

Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.

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Brands' Facebook & Instagram Integration, December 2013 [TABLE]

By David Erickson | February 21, 2014

Nearly nine in 10 of the brands had both an Instagram and a Facebook account.

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Most Frequently Watched Video Content By Generation, November 2013 [CHART]

By David Erickson | December 2, 2013

Millennials are still more likely to be found frequently watching TV shows than any other type of video content.

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Social Tools New Vehicle Buyers Use For Research, September 2012 [TABLE]

By David Erickson | May 8, 2013

Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.

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Why People Stream Online Video By Content Type, May 2013 [TABLE]

By David Erickson | May 7, 2013

Among monthly users, network TV shows online have the same “wantedness” score as sports on regular TV, and also rivals regular primetime TV, meaning that these viewers attach a similar importance to online and regular TV content.

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Citizen Perceptions Of The Value Of Online & Offline Media, February 2013 [CHART]

By David Erickson | February 12, 2013

Connected consumers in the US place more monetary value on offline media activities or products than online ones ($1,600 per year vs. $1,132).

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Top 8 Types Of Videos Tablet Users Favor [CHART]

By David Erickson | June 27, 2012

Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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