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Posts Tagged ‘Usability Testing’

Top Conversion Rate Optimization Methods [CHART]

By David Erickson | February 19, 2017
Chart: Conversion Rate Optimization Methods

A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.

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Top Conversion Rate Optimization Tactics [CHART]

By David Erickson | October 19, 2016
Top Conversion Rate Optimization Tactics

Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.

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Conversion Rate Optimization Methods [CHART]

By David Erickson | February 12, 2016

Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.

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Most Effective & Difficult Landing Page Optimization Tactics, April 2015 [CHART]

By David Erickson | June 23, 2015

it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.

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Top Testing Tactics For Improving Conversions, November 2013 [CHART]

By David Erickson | November 15, 2013

Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.

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Most Valuable Conversion Rate Optimization Methods, November 2012 [CHART]

By David Erickson | November 23, 2012

More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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