Posts Tagged ‘Unsubscribe Rate’
Top Obstacles To Email List Growth, January 2015 [CHART]
Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.
Read MoreMetrics Used To Measure Email Subject Line Success, October 2014 [CHART]
Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.
Read MoreEmail Marketing Metrics In North America, Q1 2012 & Q1 2013 [TABLE]
Click-to-open rate dropped 9.6% year over year, and transaction-to-click rate fell 15.6%.
Read MoreEmail Unsubscribe Rates By Industry [TABLE]
Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.
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