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Posts Tagged ‘Unsubscribe Rate’

Top Obstacles To Email List Growth, January 2015 [CHART]

By David Erickson | February 27, 2015

Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.

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Metrics Used To Measure Email Subject Line Success, October 2014 [CHART]

By David Erickson | January 18, 2015

Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.

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Email Marketing Metrics In North America, Q1 2012 & Q1 2013 [TABLE]

By David Erickson | August 12, 2013

Click-to-open rate dropped 9.6% year over year, and transaction-to-click rate fell 15.6%.

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Email Unsubscribe Rates By Industry [TABLE]

By David Erickson | July 31, 2012

Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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