Chart: Brand Trust Factors

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.

Read More
Chart: Global Trust In Industries

One thing that all industries have in common is their need for the public’s trust. Unfortunately, while the public still trusts business in general to do the right thing, that trust has declined across all examined industries.

Read More
Chart: Top Brand Trust Factors

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.

Read More