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Posts Tagged ‘TRPs’

Cross-Platform Audience Measurement Standards, 2012 [CHART]

By David Erickson | December 23, 2012

47% of US marketers believed the future industry standard for cross-platform audience measurement was unique visitors or viewers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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