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Posts Tagged ‘TripAdvisor’

How Consumers Share Feedback About Customer Experiences [CHART]

By David Erickson | September 27, 2018 | 0
Chart: How Consumers Share Feedback About Customer Experiences

People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.

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Customer Experience Responses [CHART]

By David Erickson | July 28, 2017
Chart: Consumer Experience Responses

In a reversal from past research consumers are more likely to share good experiences than bad ones.

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Online Reviews & Ratings [INFOGRAPHIC]

By David Erickson | April 15, 2017
Infographic: Online Reviews

This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.

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Americans' Daily Social Media Use By Device [CHART]

By David Erickson | January 3, 2017
Chart: Americans' Daily Social Media Use

Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.

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Daily Social Media Activity On Computers & Mobile Phones, June 2014 [CHART]

By David Erickson | July 16, 2014

Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone.

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Global Online Travel Ad Revenues By Site, 2012 vs 2013 [TABLE]

By David Erickson | January 10, 2014

Travel metasearch sites are influencing the marketplace for digital travel shopping and booking,

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Hospitality Industry Online Reviewers, January 2013 [CHART]

By David Erickson | July 9, 2013

More than half of the 15,000 TripBarometer participants said they’d written a review for an accommodation after staying there.

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Traveler Review Websites By Number Of Reviews, June 2013 [TABLE]

By David Erickson | July 9, 2013

The number of reviews on TripAdvisor surpassed 100 million in March 2013, bolstered by a 50% increase year over year.

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Devices Used To Connect To In-Flight Internet, December 2012 [CHART]

By David Erickson | April 18, 2013

According to TripAdvisor’s annual air travel study, 37% of travelers considered their tablet an “essential” in-flight accessory—a 5% increase from the 2012 survey.

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Search Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]

By David Erickson | February 27, 2013

46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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