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Posts Tagged ‘Transportation Marketing’

Consumer Spending By Generation [TABLE]

By David Erickson | February 13, 2019
Table: Consumer Spending By Generation

Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.

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Mobile Notification Benchmarks [CHART]

By David Erickson | February 16, 2017
Chart: Mobile Notification Benchmarks

A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.

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Email Reading, Glancing & Scanning By Industry [CHART]

By David Erickson | December 1, 2016
Email Reading, Glancing & Scanning by Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

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The Internet Of Things Landscape [INFOGRAPHIC]

By David Erickson | June 1, 2016

Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.

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Internet Of Things Spending By Industry [TABLE]

By David Erickson | March 28, 2016

The travel and hospitality industry leads spending on the Internet of Things technology.

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Awareness Of Internet Of Things By IoT Decision-Makers, August 2015 [CHART]

By David Erickson | December 10, 2015

The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life, but there’s still a massive awareness gap.

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The Internet Of Things [INFOGRAPHIC]

By David Erickson | November 2, 2015

This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.

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App Notification Opt-in Benchmarks By Industry, 2014 [CHART]

By David Erickson | June 22, 2015

Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.

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SMBs' Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]

By David Erickson | June 9, 2015

87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.

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Baby Boomers’ Spending Trends, February 2014 [TABLE]

By David Erickson | February 17, 2015

Baby Boomers on the whole report spending more than they were a year ago.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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