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Posts Tagged ‘Transparency’

Best In Class Social Media Elements

By David Erickson | June 24, 2020 | 0
Chart: Best In Class Social Media Elements

With most brands convinced about the benefits that a strong social presence can bring, social media marketers face the challenge of cutting through the noise to reach their target audiences.

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Consumer Expectations Of Brand Transparency On Social Media [CHART]

By David Erickson | October 18, 2018 | 0
Chart: Expectations Of Brand Transparency On Social Media

Not only do consumers want businesses to be open and honest in their social posts, consumers actually hold businesses to a higher standard than they hold for themselves.

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Falling Corporate Reputation Factors [CHART]

By David Erickson | July 24, 2018
Chart: Falling Corporate Reputation Factors

Corporate reputations in the US have diminished this year compared to 2017. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just 41% give companies the benefit of the doubt, down from 56% last year.

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Top Core Values Consumers Expect From Brands [CHART]

By David Erickson | May 27, 2016

Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.

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How Tech Innovation Influences Customer Expectations, January 2015 [CHART]

By David Erickson | October 5, 2015

77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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