Posts Tagged ‘Transparency’
Best In Class Social Media Elements
With most brands convinced about the benefits that a strong social presence can bring, social media marketers face the challenge of cutting through the noise to reach their target audiences.
Read MoreConsumer Expectations Of Brand Transparency On Social Media [CHART]
Not only do consumers want businesses to be open and honest in their social posts, consumers actually hold businesses to a higher standard than they hold for themselves.
Read MoreFalling Corporate Reputation Factors [CHART]
Corporate reputations in the US have diminished this year compared to 2017. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just 41% give companies the benefit of the doubt, down from 56% last year.
Read MoreTop Core Values Consumers Expect From Brands [CHART]
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
Read MoreHow Tech Innovation Influences Customer Expectations, January 2015 [CHART]
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
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