Traditional Media Archives - e-Strategy Trends

Traditional Media Consumption By Generation [CHART]

By David Erickson | February 19, 2016

Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.

Marketing Channels That Are Falling Out Of Favor In 2013 [CHART]

By David Erickson | January 31, 2013

Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.

Trust In General News Sources By Age, January 2013 [CHART]

By David Erickson | January 30, 2013

Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.