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Posts Tagged ‘Tradeshow Marketing’

Event Planning [INFOGRAPHIC]

By David Erickson | June 29, 2019
Infographic: 51 Event Planning Statistics

This infographic from Château Le Jardin is chock full of marketing considerations every event planner will want to know.

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Marketing Budget Trends For Industrial Companies In 2017 [CHART]

By David Erickson | March 18, 2018
Chart: Industrial Marketing Budget Trends in 2017

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.

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Marketing Budgets By Channel [CHART]

By David Erickson | May 23, 2016

Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.

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B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

By David Erickson | May 13, 2015

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

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2013 Marketing Budget Increases By Channel [CHART]

By David Erickson | December 14, 2012

45% of business leaders expect to increase their marketing budgets in 2013.

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Customer Acquisition Tactics Of SMBs, November 2012 [CHART]

By David Erickson | December 4, 2012

Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).

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Customer Acquisition SMB Marketing Tactics, November 2012 [CHART]

By David Erickson | November 19, 2012

Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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