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Posts Tagged ‘Trade Magazines’

US Ad Spending Trends

By David Erickson | April 11, 2016

Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.

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Evolution Of The Marketing Department [INFOGRAPHIC]

By David Erickson | January 20, 2014

This infographic by Adecco illustrates the changing nature of the marketing department.

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B2B Media Users' Preferred Industry Sources, August 2013 [CHART]

By David Erickson | August 13, 2013

3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.

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Marketing Strategies That Are Falling Out Of Favor In 2013 [CHART]

By David Erickson | February 19, 2013

About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.

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Marketing Channels That Are Falling Out Of Favor In 2013 [CHART]

By David Erickson | January 31, 2013

Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.

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North American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]

By David Erickson | January 25, 2013

The iPad saw the greatest percentage of publishers charging for content across publication categories.

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Ad Spending Growth Rates In The UK By Category [TABLE]

By David Erickson | July 5, 2012

Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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