Posts Tagged ‘Trade Magazines’
US Ad Spending Trends
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Read MoreEvolution Of The Marketing Department [INFOGRAPHIC]
This infographic by Adecco illustrates the changing nature of the marketing department.
Read MoreB2B Media Users' Preferred Industry Sources, August 2013 [CHART]
3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.
Read MoreMarketing Strategies That Are Falling Out Of Favor In 2013 [CHART]
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
Read MoreMarketing Channels That Are Falling Out Of Favor In 2013 [CHART]
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
Read MoreNorth American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]
The iPad saw the greatest percentage of publishers charging for content across publication categories.
Read MoreAd Spending Growth Rates In The UK By Category [TABLE]
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
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