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Posts Tagged ‘Toy Marketing’

American Retail eCommerce Sales By Product Category, 2011-2016 [TABLE]

By David Erickson | April 25, 2013

Computer and consumer electronics, as well as apparel and accessories, account for the bulk of US retail eCommerce sales.

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American & Retail Therapy, April 2013 [TABLE]

By David Erickson | April 4, 2013

American women are 61% more likely than men to say they shop and spend money to improve their mood.

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Demographics Of Online CPG Buyers, August 2012 [TABLE]

By David Erickson | February 11, 2013

25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.

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Top Planned Mobile Gift Purchases, February 2013 [CHART]

By David Erickson | February 4, 2013

The online survey of more than 3,000 mobile users across 20 countries found that while only 27% have purchased gifts on mobiles, 29% were considering doing so.

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US Retail eCommerce By Category, 2010-2016 [CHART]

By David Erickson | January 14, 2013

Sales of new cars make up roughly 15.8% of all US retail activity, according to US census data.

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Online vs In-Store Purchase Preferences By Product Type [CHART]

By David Erickson | December 10, 2012

Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’

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eCommerce Product Categories [CHART]

By David Erickson | September 10, 2012

Nearly half of online buyers surveyed by Compete had purchased books online in the past three months, while 41% had bought movies, music and video games.

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Online Product Videos By Category [TABLE]

By David Erickson | September 4, 2012

19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.

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Top Gaining Website Visitor Traffic By Site Category, June 2012-July 2012 [CHART]

By David Erickson | August 31, 2012

Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites.

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Post Blog-Recommendation Acts By Mothers [CHART]

By David Erickson | August 20, 2012

The most common purchase made as a result of a recommendation on a mom blog was that of a book, at 63%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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