TiVo Archives - e-Strategy Trends

Types Of TV & Online Video Watched By Young Millennials, November 2014 [CHART]

By David Erickson | March 25, 2015

35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.

Device Penetration Among US College Students, July 2014 [CHART]

By David Erickson | August 3, 2014

College students (aged 18-34) own an average of 6.8 devices each, steady from last year.

How Americans Watch TV By Generation, June 2014 [CHART]

By David Erickson | July 7, 2014

Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.

TV Viewers & Multitasking, January 2014 [VIDEO]

By David Erickson | January 28, 2014

New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.

How People Watch Time-Shifted TV By Demographic, February 2013 [TABLE]

By David Erickson | April 19, 2013

Nearly eight out of 10 US adult internet users watched TV on their own schedule.

Millennials & Their Electronics, 2012 [CHART]

By David Erickson | December 6, 2012

High-definition televisions had the highest rate of ownership among Millennials at 73%.