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Posts Tagged ‘Thought Leadership’

Employee Benefits Of Employee Advocacy

By David Erickson | February 22, 2016

The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).

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Factors For Trusting Unfamiliar Thought Leadership Content [CHART]

By David Erickson | January 5, 2016
Chart: Factors For Trusting Unfamiliar Thought Leadership Content

What does motivate thought leadership content consumption?

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Most Effective & Difficult Types Of Video Content, September 2015 [CHART]

By David Erickson | November 12, 2015

Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.

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Importance Of Social Network Profiles For Careers, May 2015 [CHART]

By David Erickson | October 7, 2015

54% of Americans said social network profiles would be important to their careers in the next five years.

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Nonprofit Communications Trends [INFOGRAPHIC]

By David Erickson | February 12, 2015
Nonprofit Communications Trends

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

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Type Of Content B2B Buyers Most Likely To Consume Post-Purchase, October 2014 [CHART]

By David Erickson | February 2, 2015

36% of B2B tech buyers said they were most likely to consume thought leadership content after a purchase.

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Top Responsibilities Of B2B Marketers Now & In 2 Years, November 2014 [CHART]

By David Erickson | January 14, 2015

Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.

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Nonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]

By David Erickson | January 1, 2015

While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.

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Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

By David Erickson | September 19, 2014

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

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Top Content Marketing Objectives For B2B & B2C, August 2014 [CHART]

By David Erickson | August 21, 2014

B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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