Posts Tagged ‘Thought Leadership’
Employee Benefits Of Employee Advocacy
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Read MoreFactors For Trusting Unfamiliar Thought Leadership Content [CHART]
What does motivate thought leadership content consumption?
Read MoreMost Effective & Difficult Types Of Video Content, September 2015 [CHART]
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
Read MoreImportance Of Social Network Profiles For Careers, May 2015 [CHART]
54% of Americans said social network profiles would be important to their careers in the next five years.
Read MoreNonprofit Communications Trends [INFOGRAPHIC]
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
Read MoreType Of Content B2B Buyers Most Likely To Consume Post-Purchase, October 2014 [CHART]
36% of B2B tech buyers said they were most likely to consume thought leadership content after a purchase.
Read MoreTop Responsibilities Of B2B Marketers Now & In 2 Years, November 2014 [CHART]
Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.
Read MoreNonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Read MoreMarketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]
Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).
Read MoreTop Content Marketing Objectives For B2B & B2C, August 2014 [CHART]
B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.
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