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What does motivate thought leadership content consumption?

Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.

54% of Americans said social network profiles would be important to their careers in the next five years.

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

36% of B2B tech buyers said they were most likely to consume thought leadership content after a purchase.

Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.

While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.

A leading 78% consume content in order to keep up with industry news, while 73% do so to discover new ideas within the industry.

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