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Posts Tagged ‘Text Messaging’

Top Purchase Influences By Generation [CHART]

By David Erickson | August 2, 2016

Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.

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Consumers' Preferred Brand Communication Channel [CHART]

By David Erickson | August 1, 2016

More than 7 in 10 US consumers would prefer to receive email communications from businesses.

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Snapchat Growth Among Millennials & Gen Xers [CHART]

By David Erickson | June 16, 2016

Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.

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How Small Businesses Are Responding To The Rise Of Mobile [CHART]

By David Erickson | June 8, 2016

The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.

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How Frequently People Use Emojis [CHART]

By David Erickson | May 3, 2016

In Q4 2015, 28% of top brands worldwide used an emoji in their Facebook posts. Fast-forward to Q4 2015 and 40% of brands used an emoji in a Facebook post.

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B2B Mobile Marketing Tactics [CHART]

By David Erickson | February 3, 2016

The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.

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Millennials' Top Mobile Phone Activities, November 2015 [CHART]

By David Erickson | January 22, 2016

Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.

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Most Important Elements Of The Customer Experience, October 2015 [CHART]

By David Erickson | January 19, 2016 | 1

The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.

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Trust In Advertising Formats By Generation, October 2015 [CHART]

By David Erickson | December 8, 2015

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

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Trust In Advertising By Format, October 2015 [CHART]

By David Erickson | December 8, 2015

Among paid media channels, traditional media outperform online and mobile ads in trust.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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