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Posts Tagged ‘Text Message Marketing’

Demand For Brand-Related Mobile Alerts, 2009-2013 [CHART]

By David Erickson | August 23, 2013

45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission.

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SMB Online Marketing Tactics, March 2013 [TABLE]

By David Erickson | July 4, 2013

The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).

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Mobile Ad Spending Growth By Format, 2011-2017 [TABLE]

By David Erickson | June 18, 2013

Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%.

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Post-Search Communication Methods Used By US Hispanics Moms, June 2012 [TABLE]

By David Erickson | April 26, 2013

Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers.

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Top 10 Mobile Content Activities, December 2012 [TABLE]

By David Erickson | April 19, 2013

More searching happens on the tablet, but it is largely located in the home.

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Average Daily Mobile Engagement On Facebook By Activity, March 2013 [TABLE]

By David Erickson | April 18, 2013

For smart phone Facebook users, most of their time on the network was spent checking their newsfeed (16.4 minutes on average per day).

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Elements Of Brand Loyalty, April 2013 [TABLE]

By David Erickson | April 17, 2013

Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty.

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Effectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers, October 2012 [CHART]

By David Erickson | April 10, 2013

79% said having a mobile-friendly website was effective at attracting new customers and keeping current ones happy.

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Local Mobile Ad Spending By Format, 2012-2017 [CHART]

By David Erickson | April 8, 2013

Search dominates mobile local ad spend to the tune of 58% share of revenues ($704 million of $1.22 billion in 2012).

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Public Relations Of Yesteryear & Today [INFOGRAPHIC]

By David Erickson | April 4, 2013

This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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