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Posts Tagged ‘Telemarketing’

Marketing Budget Trends For Industrial Companies In 2017 [CHART]

By David Erickson | March 18, 2018
Chart: Industrial Marketing Budget Trends in 2017

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.

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Robocall Complaints, 2013-2017 [CHART]

By David Erickson | January 13, 2018
Chart: Robocall Complaints - 2013-2017

In 2017 the FTC received 7.1 million complaints, which is 1.8 million more complaints than it received the previous year and twice as many complaints as it received in 2015.

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US Political Ad Spending Allocations, 2012 vs 2016 [CHART]

By David Erickson | June 14, 2017
Chart: US Political Ad Spend Allocations - 2016 vs 2012

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.

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Top B2B Marketing Channels [CHART]

By David Erickson | March 30, 2017
Chart: Top B2B Marketing Channels

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.

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B2B Demand Generation Marketing Tactics [CHART]

By David Erickson | February 5, 2016

Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.

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US National vs State/Local Political Ad Spending By Media, 2015-2016 [TABLE]

By David Erickson | November 18, 2015

Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.

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B2B Marketing Budget Allocations In 2015 [CHART]

By David Erickson | January 27, 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

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Political Campaign Outreach By Channel, October 2014 [CHART]

By David Erickson | December 17, 2014

80% of registered voters have seen or heard campaign commercials from candidates or political groups.

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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

By David Erickson | December 14, 2014

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Most Effective Channels To Promote B2B Events, December 2014 [CHART]

By David Erickson | December 12, 2014

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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