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Posts Tagged ‘Targeting’

Most Important Tactics For Optimizing Display Advertising, July 2013 [TABLE]

By David Erickson | October 11, 2013

As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.

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Marketing Areas Marketers Feel Most Confident Executing, September 2013 [CHART]

By David Erickson | October 10, 2013

Seven in 10 respondents were confident when it came to brand building and 62% felt comfortable with content marketing.

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Most Important Marketing Areas For Next Three Years, September 2013 [CHART]

By David Erickson | October 10, 2013

Identifying the most important marketing issues coming over the horizon was a significant challenge for many marketing professionals.

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Marketers' Proficiency, September 2013 [CHART]

By David Erickson | October 1, 2013

Only 40% of marketers rating their company’s marketing as effective.

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Factors Influencing Digital Video Spending, April 2013 [CHART]

By David Erickson | July 1, 2013

73% of respondents saying better targeting would affect how much more they would spend on digital video.

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Most Common Social Media Ad Targeting Methods, May 2013 [CHART]

By David Erickson | May 21, 2013

Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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