Posts Tagged ‘Tag Management’
B2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MorePPC Professionals' Areas Of Focus In 2014 [CHART]
85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.
Read MoreTop Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]
Fewer marketers were interested in customer survey data and third-party market research.
Read MoreTop Data Capabilities Of Tag Management, May 2013 [CHART]
64% said tag management systems’ most important data capability was providing a managed service for collecting and segmenting data.
Read MoreTag Management Benefits, May 2013 [CHART]
Nearly three-quarters said improved analytics implementations was a benefit of tag management systems.
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