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Posts Tagged ‘Tag Management’

B2B Marketing Analytics Needing More Attention [CHART]

By David Erickson | January 1, 2017
Chart: B2B Marketing Analytics Needing More Attention

The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.

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PPC Professionals' Areas Of Focus In 2014 [CHART]

By David Erickson | August 26, 2013

85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.

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Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]

By David Erickson | August 5, 2013

Fewer marketers were interested in customer survey data and third-party market research.

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Top Data Capabilities Of Tag Management, May 2013 [CHART]

By David Erickson | July 23, 2013

64% said tag management systems’ most important data capability was providing a managed service for collecting and segmenting data.

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Tag Management Benefits, May 2013 [CHART]

By David Erickson | July 23, 2013

Nearly three-quarters said improved analytics implementations was a benefit of tag management systems.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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