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Posts Tagged ‘Tactics’

Marketing Tactic Effectiveness By Funnel Section [CHART]

By David Erickson | November 25, 2019
Chart: Marketing Tactic Effectiveness By Funnel Section

Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections.

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Top Tactics For Reaching C-Suite Decision Makers [CHART]

By David Erickson | February 5, 2016

Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.

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Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]

By David Erickson | February 27, 2015

43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.

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Facebook For Email List Building [INFOGRAPHIC]

By David Erickson | February 18, 2015

This infographic from Social Strategizer illustrates how Facebook can be used for email list building.

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B2B Marketers' Satisfaction With Data-Driven Tactics, August 2014 [CHART]

By David Erickson | September 19, 2014

Slightly more than two-thirds of B2B marketers are using data to analyze customers.

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Most Essential Mobile Tactics For Engagement, February 2014 [CHART]

By David Erickson | February 21, 2014

Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but are considered an essential channel by the largest proportion (38%).

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Top Email List Growth Tactics, November 2013 [CHART]

By David Erickson | November 19, 2013

Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).

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B2B Content Marketing By Tactic [CHART]

By David Erickson | November 8, 2013

Compared to last year, the average number of tactics used has risen from 12 to 13.

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Most Important Tactics For Optimizing Search Advertising, July 2013 [TABLE]

By David Erickson | October 11, 2013

For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.

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Most Effective B2B Content Marketing Tactics, October 2013 [CHART]

By David Erickson | October 9, 2013

93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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