Posts Tagged ‘Sweden’
Smart Phone Penetration In Western Europe, 2013-2015 [MAP]
Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.
Read MoreWestern European Online Ad Spending By Country, 2012-2018 [TABLE]
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.
Read MoreTop 10 European Countries By Online Ad Revenues, 2013 [CHART]
Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.
Read MoreTwitter Global Growth By Country, 2012-2018 [TABLE]
India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.
Read MoreDevices Nordic Citizens Use For Social Media, February 2014 [TABLE]
An average 58% of smartphone owners in the region had their device within reach at least 20 hours per day.
Read MoreSmart Phone Ownership In Nordic Countries, February 2014 [CHART]
In the Nordic countries combined—Sweden, Norway, Finland and Denmark—smartphones have surpassed laptops and TVs to become the most-owned device.
Read MoreHow Select Europeans Watch TV, February 2014 [TABLE]
Just 15% of internet users in France typically watched television via VOD.
Read MoreWestern European Mobile Online Ad Spending Share By Share, 2012-2018 [TABLE]
UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.
Read MoreAd Spending Growth In Western Europe By Country, 2012-2018 [TABLE]
Total media ad spending in Sweden fell last year and amounted to no more than $3.77 billion, down from $3.80 billion in 2012.
Read MoreAd Spending In Sweden By Media, 2013 [TABLE]
Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.
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