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Posts Tagged ‘Super Bowl’

Super Bowl LV Advertising

By David Erickson | February 7, 2021 | 0
Super Bowl LV Advertising

Super Bowl LV–otherwise know as the Pandemic Bowl–will be like no other with empty seats, absent advertisers, and a poet laureate.

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Average Super Bowl Ad Prices, 2008-2017 [CHART]

By David Erickson | January 31, 2018
Chart: Average Super Bowl Ad Prices - 2008-2017

Roughly 188.5 million Americans are expected to watch Super Bowl 52 on Sunday, reports the NRF based on a survey of close to 7,300 adults, and while that may be an optimistic forecast, it’s steady from last year.

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What Viewers Associate With Super Bowl Ads [CHART]

By David Erickson | February 4, 2017
Chart: Super Bow Ads Associations

These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.

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Automotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game [CHART]

By David Erickson | February 1, 2015
Chart - Automotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game

Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.

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What Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]

By David Erickson | January 29, 2015

The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.

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Super Bowl Ad Rates & Total Ad Revenues, 2005-2014 [TABLE]

By David Erickson | January 28, 2015

Total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.

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USA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]

By David Erickson | February 18, 2014

This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.

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Most Effective Super Bowl 2014 Commercials [TABLE]

By David Erickson | February 10, 2014

With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.

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Americans Attitudes Toward Super Bowl Ads By Gender, January 2014 [TABLE]

By David Erickson | February 4, 2014

US adults will spend an average $68.27 on Super Bowl-related items.

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Social TV & Super Bowl Ads [INFOGRAPHIC]

By David Erickson | February 1, 2014

This infographic from Crowdtap illustrates the social side of Super Bowl ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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