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Posts Tagged ‘Super Bowl XLVII’

The Super Bowl & Social Ads [INFOGRAPHIC]

By David Erickson | February 14, 2013

This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.

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Most Memorable 2013 Super Bowl Ads [TABLE]

By David Erickson | February 12, 2013

With an average of 108.7 million viewers for the game, brands certainly had an opportunity to reach a huge audience. So which brands fared best?

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Most Effective Super Bowl Ads [TABLE]

By David Erickson | February 7, 2013

Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms).

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Super Bowl XLVII-Related Searches During The Game [CHART]

By David Erickson | February 5, 2013

This chart shows trending searches that were performed during the broadcast of Super Bowl XLVII.

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Social TV & Super Bowl XLVII [INFOGRAPHIC]

By David Erickson | February 5, 2013

This infographic by Trendrr TV breaks down the social TV chatter that Super Bowl XLVII generated.

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Social Super Bowl XLVII [INFOGRAPHIC]

By David Erickson | February 5, 2013

This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.

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Attitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]

By David Erickson | February 1, 2013

More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.

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Super Bowl Allegiance: 49ers vs. Ravens Fans By US County [MAP]

By David Erickson | February 1, 2013

This map illustrates where those football fan allegiances on Facebook lie during the Super Bowl by US county.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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