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Posts Tagged ‘Super Bowl Commercials’

Automotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game [CHART]

By David Erickson | February 1, 2015
Chart - Automotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game

Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.

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What Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]

By David Erickson | January 29, 2015

The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.

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Most Effective Super Bowl 2014 Commercials [TABLE]

By David Erickson | February 10, 2014

With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.

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The Super Bowl & Social Ads [INFOGRAPHIC]

By David Erickson | February 14, 2013

This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.

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Most Memorable 2013 Super Bowl Ads [TABLE]

By David Erickson | February 12, 2013

With an average of 108.7 million viewers for the game, brands certainly had an opportunity to reach a huge audience. So which brands fared best?

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Most Effective Super Bowl Ads [TABLE]

By David Erickson | February 7, 2013

Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms).

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Attitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]

By David Erickson | February 1, 2013

More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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