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Posts Tagged ‘Super Bowl Advertising’

Super Bowl LV Advertising

By David Erickson | February 7, 2021 | 0
Super Bowl LV Advertising

Super Bowl LV–otherwise know as the Pandemic Bowl–will be like no other with empty seats, absent advertisers, and a poet laureate.

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Average Super Bowl Ad Prices, 2008-2017 [CHART]

By David Erickson | January 31, 2018
Chart: Average Super Bowl Ad Prices - 2008-2017

Roughly 188.5 million Americans are expected to watch Super Bowl 52 on Sunday, reports the NRF based on a survey of close to 7,300 adults, and while that may be an optimistic forecast, it’s steady from last year.

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Automotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game [CHART]

By David Erickson | February 1, 2015
Chart - Automotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game

Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.

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USA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]

By David Erickson | February 18, 2014

This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.

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Social Super Bowl XLVII [INFOGRAPHIC]

By David Erickson | February 5, 2013

This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.

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Attitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]

By David Erickson | February 1, 2013

More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.

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Average Cost Of Super Bowl Ads, 2008-2012 [CHART]

By David Erickson | January 31, 2013

The upcoming Super Bowl, the biggest sporting event of the year, is obviously also a huge event for advertisers, who spent an average of $3.4 million per 30-second TV spot last year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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