Streaming Audio Archives - e-Strategy Trends

Chart: Generation V Spotify Listening Frequency

Generation V is a generation of streamers, with 74% saying they are dependent on technology to entertain themselves, per a report from the Center of Generational Kinetics.

The US podcast audience grew tremendously in 2019, as significant investments from major audio streaming services made podcast content more accessible. eMarketer now estimates that there were 92 million monthly US podcast listeners in 2019, up more than 15 million from its previous estimate of 76.4 million. The forecast was finalized prior to the coronavirus…

Chart: Spotify vs Pandora Listeners, 2017-2023

Pandora is no longer the most popular music streaming service in the US, with Spotify taking the Number One spot in 2019.

Chart: US Online Audio Podcast Reach, 2000-2019

Two-thirds (67%) of Americans aged 12 and older now listen to online audio on a monthly basis and 60% report that they listen to online audio on a weekly basis.

Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?

Chart: Black & Hispanic Audio Streaming Smartphones

81% of Black adults and 91% of Hispanic adults using smartphones on a weekly basis as of Q4 2016, these devices are increasingly being used for streaming.

Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.