SQL Archives - e-Strategy Trends

Marketing Acronyms [INFOGRAPHIC]

By David Erickson | July 20, 2019

This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.

B2B Marketing Analytics Needing More Attention [CHART]

By David Erickson | January 1, 2017

Chart: B2B Marketing Analytics Needing More Attention

The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.