Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Posts Tagged ‘Sporting Goods Marketing’

Voice Commerce Appeal By Product Categories [CHART]

By David Erickson | October 5, 2018
Chart: Voice Commerce Appeal By Product Category

According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.

Read More

Products North Americans Plan To Buy Online By Category, March 2014 [TABLE]

By David Erickson | October 14, 2014

When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.

Read More

Online Purchase Plans By Category & Region, September 2014 [TABLE]

By David Erickson | September 24, 2014

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.

Read More

Highly Anticipated Internet Of Things Technologies, May 2014 [CHART]

By David Erickson | August 13, 2014

73% of US adults were unfamiliar with the concept of the Internet Of Things.

Read More

Products Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]

By David Erickson | August 2, 2014

Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.

Read More

Products & Services South Africans Buy Online, December 2013 [TABLE]

By David Erickson | June 18, 2014

Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.

Read More

Online's Influence Over In-Store Sales By Store Type, April 2014 [TABLE]

By David Erickson | May 9, 2014

Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.

Read More

Where American Internet Users Expect To Shop During The Holidays, 2011-2013 [TABLE]

By David Erickson | November 8, 2013

Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.

Read More

Online vs In-Store Purchase Preferences By Product Type [CHART]

By David Erickson | December 10, 2012

Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’

Read More

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
January 2023
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Feb    

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube