Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Posts Tagged ‘Sponsorships’

What People Think Is Advertising [CHART]

By David Erickson | July 5, 2019
Chart: What People Consider Advertising

While global consumers’ attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last.

Read More

Ad Spending By Media & Format, 2018-2019 [TABLE]

By David Erickson | April 15, 2019
Table: Ad Spending By Media & Format, 2018-2019

Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.

Read More

Online Ad Revenue Share By Format, H1 2012 vs H1 2013 [CHART]

By David Erickson | October 17, 2013

Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.

Read More

Top Content Marketing Channels, August 2013 [CHART]

By David Erickson | October 3, 2013

The company website remains the most important channel for content, with 88% of marketers citing it.

Read More

Top Content Marketing Channels, September 2013 [CHART]

By David Erickson | October 2, 2013

Content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively.

Read More

Trust In Advertising, September 2013 [CHART]

By David Erickson | September 24, 2013

84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.

Read More

US Online Display Ad Spending Share By Format, 2011-2017 [CHART]

By David Erickson | September 5, 2013

eMarketer estimates that video’s share of the overall digital display budget will rise from 23.4% this year to 30.7% by 2017.

Read More

US Digital Ad Spending By Format, 2011-2017 [TABLE]

By David Erickson | August 26, 2013

This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.

Read More

Top Sponsorship Metrics, March 2013 [CHART]

By David Erickson | July 22, 2013

The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).

Read More

Marketing Channels Used To Leverage Sponsorships, March 2013 [CHART]

By David Erickson | July 22, 2013

88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.

Read More
Older Posts »

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
March 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Feb    

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube