Posts Tagged ‘Sponsorships’
What People Think Is Advertising [CHART]
While global consumers’ attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last.
Read MoreAd Spending By Media & Format, 2018-2019 [TABLE]
Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.
Read MoreOnline Ad Revenue Share By Format, H1 2012 vs H1 2013 [CHART]
Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.
Read MoreTop Content Marketing Channels, August 2013 [CHART]
The company website remains the most important channel for content, with 88% of marketers citing it.
Read MoreTop Content Marketing Channels, September 2013 [CHART]
Content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively.
Read MoreTrust In Advertising, September 2013 [CHART]
84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.
Read MoreUS Online Display Ad Spending Share By Format, 2011-2017 [CHART]
eMarketer estimates that video’s share of the overall digital display budget will rise from 23.4% this year to 30.7% by 2017.
Read MoreUS Digital Ad Spending By Format, 2011-2017 [TABLE]
This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.
Read MoreTop Sponsorship Metrics, March 2013 [CHART]
The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).
Read MoreMarketing Channels Used To Leverage Sponsorships, March 2013 [CHART]
88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.
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