Posts Tagged ‘Sponsorship’
Revenue Streams For News Publishers [CHART & PODCAST]
Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
Read MoreTypes Of Sponsored Social Media Marketers Use, 2011-2013 [CHART]
A slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011.
Read MoreChanges In B2B Marketing Spending During Next Year, March 2013 [TABLE]
45% B2B marketers expected to increase search engine advertising spending.
Read MoreB2B Marketers' Most Successful Platforms, August 2013 [CHART]
Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.
Read MoreTop Online Ad Formats By Share Of Revenue, 2011 vs 2012 [CHART]
Online ad revenues grew by 15% year-over-year in 2012.
Read MoreTop Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read More