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Posts Tagged ‘Sponsorship’

Revenue Streams For News Publishers [CHART & PODCAST]

By David Erickson | May 9, 2018
Chart: Revenue Streams Of News Publishers

Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.

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Types Of Sponsored Social Media Marketers Use, 2011-2013 [CHART]

By David Erickson | December 31, 2013

A slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011.

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Changes In B2B Marketing Spending During Next Year, March 2013 [TABLE]

By David Erickson | August 19, 2013

45% B2B marketers expected to increase search engine advertising spending.

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B2B Marketers' Most Successful Platforms, August 2013 [CHART]

By David Erickson | August 14, 2013

Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.

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Top Online Ad Formats By Share Of Revenue, 2011 vs 2012 [CHART]

By David Erickson | April 22, 2013

Online ad revenues grew by 15% year-over-year in 2012.

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Top Customer Touchpoints For Local Engagement, February 2013 [TABLE]

By David Erickson | March 1, 2013

Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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