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Posts Tagged ‘Sponsored Content’

Attitudes Toward Influencer Content

By David Erickson | July 22, 2020 | 0
Chart: Consumer Attitudes Toward Promoted Influencer Content

Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?

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People Who Have Felt Deceived By Sponsored Content [CHART]

By David Erickson | November 4, 2016
People Who Have Felt Deceived By Sponsored Content

Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.

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How Native Ads Are Labeled [CHART]

By David Erickson | November 3, 2016
How Native Ads Are Labeled

The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.

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B2B Decision-Makers' Most Influential Information Sources, March 2015 [CHART]

By David Erickson | November 20, 2015

B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.

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B2B Decision-Makers' Most-Trusted Sources Of Information For Purchases, March 2015 [CHART]

By David Erickson | November 20, 2015

B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.

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Consumer Trust In Earned & Owned Media [CHART]

By David Erickson | October 2, 2015

More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.

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Frequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]

By David Erickson | July 13, 2012

Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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