Posts Tagged ‘Sponsored Content’
People Who Have Felt Deceived By Sponsored Content [CHART]
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
Read MoreHow Native Ads Are Labeled [CHART]
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.
Read MoreB2B Decision-Makers' Most Influential Information Sources, March 2015 [CHART]
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Read MoreB2B Decision-Makers' Most-Trusted Sources Of Information For Purchases, March 2015 [CHART]
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Read MoreConsumer Trust In Earned & Owned Media [CHART]
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Read MoreFrequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]
Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.
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