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Posts Tagged ‘Spending’

Data-Driven Marketing Spending, Q1 2013 [CHART]

By David Erickson | May 30, 2013

38.7% indicated that their data-driven marketing spending increased quarter-over-quarter, with another 41.9% reporting a steady level of spending.

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Change In Content Marketing Spending By North American B2B Marketers, 2011 & 2012 [CHART]

By David Erickson | April 9, 2013

Fifty-four percent of B2B marketers in North America said they planned to increase spending in 2012, with 60% reporting the same in 2011.

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Sponsorship Spending, 2009-2013 [CHART]

By David Erickson | January 10, 2013

Total global corporate spending on sponsorships is slated to increase by 4.2% this year to $53.3 billion.

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SMB Online Marketing Services Spending, 2012 [CHART]

By David Erickson | November 1, 2012

An estimated 51.7% of North American small and medium size business (SMB) online marketing service dollars are spent on the web presence.

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Big CPG Spenders By Generational Cohort [CHART]

By David Erickson | September 28, 2012

Younger Baby Boomers (Americans born between 1956 and 1964) outspend older boomers (born between 1946 and 1955) on consumer packaged goods (CPG).

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College Market Spending, 2008-2012 [CHART]

By David Erickson | September 28, 2012

Total college market spending will grow to $405 billion this year, up 5% from $385 billion last year.

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How Small Businesses Spend [INFOGRAPHIC]

By David Erickson | September 14, 2012

This infographic by shoeboxed.com details small businesses’ expenses.

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Global Marketing Budgets, 2010-2012 [CHART]

By David Erickson | August 30, 2012

The budget component score of the index stands at 46.1, down from 47.5 in July 2012, representing the lowest score of this year.

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Back-To-College Spending, 2007-2012 [CHART]

By David Erickson | July 25, 2012

Parents and college students will spend an average of $907.22 this year on back-to-college items, up 12.2% from $808.71 last year, after 2 consecutive years of decline.

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2012 Back To School Shopping Budgets [CHART]

By David Erickson | July 13, 2012

63% of consumers plan to spend up to $500 on back-to-school shopping this year (up from 48% last year), while a further 20% will spend between $500 and $1000.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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