Posts Tagged ‘Spending’
Data-Driven Marketing Spending, Q1 2013 [CHART]
38.7% indicated that their data-driven marketing spending increased quarter-over-quarter, with another 41.9% reporting a steady level of spending.
Read MoreChange In Content Marketing Spending By North American B2B Marketers, 2011 & 2012 [CHART]
Fifty-four percent of B2B marketers in North America said they planned to increase spending in 2012, with 60% reporting the same in 2011.
Read MoreSponsorship Spending, 2009-2013 [CHART]
Total global corporate spending on sponsorships is slated to increase by 4.2% this year to $53.3 billion.
Read MoreSMB Online Marketing Services Spending, 2012 [CHART]
An estimated 51.7% of North American small and medium size business (SMB) online marketing service dollars are spent on the web presence.
Read MoreBig CPG Spenders By Generational Cohort [CHART]
Younger Baby Boomers (Americans born between 1956 and 1964) outspend older boomers (born between 1946 and 1955) on consumer packaged goods (CPG).
Read MoreCollege Market Spending, 2008-2012 [CHART]
Total college market spending will grow to $405 billion this year, up 5% from $385 billion last year.
Read MoreHow Small Businesses Spend [INFOGRAPHIC]
This infographic by shoeboxed.com details small businesses’ expenses.
Read MoreGlobal Marketing Budgets, 2010-2012 [CHART]
The budget component score of the index stands at 46.1, down from 47.5 in July 2012, representing the lowest score of this year.
Read MoreBack-To-College Spending, 2007-2012 [CHART]
Parents and college students will spend an average of $907.22 this year on back-to-college items, up 12.2% from $808.71 last year, after 2 consecutive years of decline.
Read More2012 Back To School Shopping Budgets [CHART]
63% of consumers plan to spend up to $500 on back-to-school shopping this year (up from 48% last year), while a further 20% will spend between $500 and $1000.
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