Posts Tagged ‘South Asia’
Online Display Ad Benchmarks By Region in 2013 [CHART]
In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.
Read MoreInteractive Video Completion Rates Worldwide By Region, 2013 [TABLE]
While clickthrough rates for such ads in 2013 were much lower than those for HTML5 polite video and in-stream video, at 0.17%, 0.39% and 0.60%, respectively, interactive videos did just what they set out to do: Engage those who did view them.
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