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Posts Tagged ‘South Africa’

Global Average Ad Spending Per Capita In 2014 [CHART]

By David Erickson | March 13, 2015

Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.

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Why Consumers Go Online, November 2014 [TABLE]

By David Erickson | November 13, 2014

There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.

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Social Channels Used To Follow Sports In Select Countries, February 2014 [TABLE]

By David Erickson | July 1, 2014

Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube.

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Products & Services South Africans Buy Online, December 2013 [TABLE]

By David Erickson | June 18, 2014

Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.

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Frequency With Which South Africans Make Online Purchases, December 2013 [CHART]

By David Erickson | June 18, 2014

Digital buying wasn’t too frequent of an activity, with just 4.0% and 16.3% of internet users saying they did so once a week or month, respectively.

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Millennial Mobile Mothers In Select Countries, 2013 [TABLE]

By David Erickson | June 3, 2014

49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.

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Average Number Of Mobile Apps Actively Used By Country, January 2014 [CHART]

By David Erickson | May 28, 2014

The majority of non-voice mobile time is likely being spent with apps rather than the mobile web.

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Mobile Web Users Primary Ways Of Surfing The Web, February 2014 [CHART]

By David Erickson | February 24, 2014

6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone.

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Most Popular Social Messaging Apps, December 2013 [CHART]

By David Erickson | December 13, 2013

Smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are more likely to be using social messaging applications on a daily basis than making voice calls, sending texts and emailing.

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Global Online Sharing Tendencies By Country, May 2013 [CHART]

By David Erickson | May 24, 2013

Across the 24 countries tracked, an average of 24% said they’d best describe their amount of sharing as either most things or everything.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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