Programmatic Advertising Channels [CHART]

By David Erickson | October 2, 2018
Chart: Programmatic Advertising Channels

Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.

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Video Marketing Content Types [CHART]

By David Erickson | January 31, 2018
Chart: Marketing Video Content Types

Marketers are brimming with enthusiasm about video. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report that video converts better than other content formats and almost three-quarters feel that the ROI is steady or improving.

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