Posts Tagged ‘Social Video’
App Install Ad Budget Allocations [TABLE]
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Read MoreSnapchat Advertising Revenues, 2016-2019 [PODCAST]
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Read MoreLive Video Streaming [INFOGRAPHIC]
This infographic from Koeppel Direct illustrates the rise of live video streaming.
Read MoreYouTube Statistics, 2017 [INFOGRAPHIC]
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Read MoreUS Video Ad Spending, 2017-2021 [CHART]
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
Read MoreFacebook Videos By Aspect Ratio, Q1 & Q2 2017 [CHART]
While the majority of videos still have a 16:9 aspect ratio, that number is decreasing – in Q1, 70.7% were horizontal, compared to 59.8% in Q2. Vertical videos comprised only 0.6% in Q1 and 0.4% in Q2.
Read MoreTop App Installation Marketing Methods [CHART]
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Read MoreSnapchat Users By Age [CHART]
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Read MoreSnapchat Users By Age [CHART]
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Read MoreSnapchat For Marketing [INFOGRAPHIC]
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
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